The Growing Influence Of
Outdoor Advertising In Today’s World
Outdoor advertising is more relevant today than at any other time in history. The amount of time that consumers are away from home has increased exponentially during the past two decades. The United States Department of Labor recently stated that working adults spend as much as 70% of their waking hours away from their residences.
In addition, consumers are behind the wheel of their vehicles over 70 hours per month. These statistics have driven the power of outdoor advertising way beyond the influence that traditional mediums such as television or newspapers have on today’s buying public. Outdoor advertising takes your brand’s message out to where a target demographic audience is able to see it.