Types Of Ads

What Is A Static
Bulletin / Billboard?

A static bulletin or billboard is the largest, non-custom sized, permanent billboard available. These displays reach thousands of consumers every day by being clearly visible on highways, tollways, and major travel routes. The large size static bulletin is 60 feet wide and 20 feet high, which amounts to 1200 square feet of extremely visible space to connect your product or service with the buying public.

OOH (Out-Of-Home) Advertising consistently reaches consumers more than television or newspapers. According to the Dept. of Labor, working adults spend 70% of their waking hours away from home. Static bulletin billboards reach consumers in a way that other types of media cannot do.

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Benefits of a Static Billboard

The many benefits of static, bulletin billboard advertising include:

  • Constant, 24/7 communication with consumers
  • Ability to reach every demographic simultaneously or target a specific audience
  • Makes an eye-catching and lasting impression of your product or service
  • High Return on Investment
  • Increases effectiveness of other media buys such as TV, radio or internet

No other advertising medium has the reach and impact that bulletin billboards do. Unlike television or radio, your product or service is being advertised non-stop, with no interruptions. Television, radio, and print advertising rely on consumers coming to them in order to be reached. Bulletins communicate with your audience constantly, with no effort needed on their part.

In addition, while other types of advertising invest heavily in trying to reach certain demographics, static bulletins by their very nature reach everyone, all at the same time. Conversely, you can also target your message to a specific audience by placing your bulletin at strategic locations. For example, placing a bulletin on the highway, just a few short miles away from your casino, restaurant, or gas station has a very powerful effect on consumers making an instant buying decision.

The return on investment with bulletin billboards is excellent. According to Arbitron, nearly 40 out of 100 consumers visited a retail store that they saw advertised on a bulletin. Additionally, the Media Behavior Institute reports that bulletin billboards further extend the advertising reach of radio, television, and the internet by double-digit figures.

Bulletins can also influence consumers to visit an advertiser’s website as well. Another statistic reported by Arbitron is that nearly 30 out of 100 people who saw a website address on a billboard, visited that portal as a result.

IMAGE MEDIA’s Bulletin Billboard Locations

When it comes to locations to advertise in the Chicagoland area on a bulletin billboard, IMAGE MEDIA has you covered. We can place your company’s message in the following premier locations.

Bulletin and Digital Bulletin Expressways / Tollways / Highways:

  • I-90/94 Kennedy Expressway
  • I-294 Tri-State Tollway
  • I-290 Eisenhower Expressway
  • I-88 Reagan Tollway
  • I-90/94 Dan Ryan Expressway
  • I-90 NW Tollway / Jane Addams Expressway

Wallscape locations (Neighborhoods):

  • River North, Chicago
  • Near North, Chicago
  • Gold Coast, Chicago

IMAGE MEDIA is your single source solution for bulletin billboard advertising. We have worked with some of the most well-known, prestigious corporate companies, as well as start up’s and medium-sized businesses.

If you have a message to get out to the consumers of the Chicagoland area, contact us today to learn more about how static bulletin billboard advertising can make a huge impact on your sales and a great return on investment for your company.

Digital Billboard Advertising

Modern technology has greatly improved advertising over recent years, especially in the innovative city of Chicago. The digital billboard brought a new kind of outdoor digital advertising which brings dynamic and exciting opportunities to advertisers that static billboards cannot. Multiple creative designs triggered event copy, RSS feeds, weather and live score updates are just a few of the possibilities digital billboards provide to our advertisers.

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Digital Billboard Advertising

Modern technology has greatly improved advertising over recent years, especially in the innovative city of Chicago. The digital billboard brought a new kind of outdoor digital advertising which brings dynamic and exciting opportunities to advertisers that static billboards cannot. Multiple creative designs triggered event copy, RSS feeds, weather and live score updates are just a few of the possibilities digital billboards provide to our advertisers.

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What is a Digital Bulletin?

A digital version of a bulletin, or billboard, is one that is computer controlled and can display numerous advertising campaigns at timed intervals (:10 seconds per spot). On the other hand, a static billboard only has the ability to communicate one, single message at a time.

A computer that is attached to the billboard sends the advertising messages to the digital display screen. The advertising campaigns are remotely controlled by utilizing wireless cell phone technology. This allows for fast updates and real-time copy changes. Graphic designers create the image much the same way as a static billboard display is set up. We encourage digital bulletin advertisers to use 2-8x designs for their campaigns.

Benefits Of
Electronic / LED Billboard Advertising

There are many benefits of a digital billboard as compared to a static display, including:

  • Unique Creative Elements - Multiple creative designs, triggered event copy, RSS feeds, weather, live score updates, are just some of the possibilities digital bulletins provide to our advertisers.
  • Prime Locations - Electronic billboards are extremely effective and are normally positioned in extremely busy locations where thousands of people can see them every day.
  • Savings On Traditional Production Costs - Because the images on digital billboards are not made from traditional materials, such as poster paper, advertisers can save quite a bit of money on production costs.
  • Shorter Go-Live Dates - Traditional billboards require time to be produced, delivered, and hung. Digital messaging is ready to be displayed as soon as the graphic artist has confirmed the final designs and the image can be uploaded to the computer.
  • Instant Updates - Digital billboards have the ability to have their images changed or altered on the fly. Static billboards are limited to what was printed on the poster paper. If your messaging needs to be modified due to changes in advertising strategy or evolving market conditions, the digital billboard can be altered easily.
  • Flexible Campaign Times - Static billboard campaigns run for roughly two-week intervals, in order to optimize your messaging exposure. If there are circumstances where it is beneficial to display your advertising for shorter or longer durations, the digital billboard format is very easily adaptable. In addition, if you run a special at your store every Tuesday, for example, your ad could run each week instead of having limited effectiveness during the traditional 14-day cycle. Furthermore, if you are a restaurant, you can advertise breakfast, lunch, or dinner at the appropriate times of the day on the same billboard. This kind of timely advertising can be very effective on the viewer.
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Your Trusted Digital Outdoor Advertising Company in Chicago

IMAGE MEDIA has been a pioneer in the outdoor advertising industry for over 35 years. Our outdoor advertising locations are viewed by millions of people on a weekly basis. We want to put our knowledge and experience to work for your company’s marketing campaigns. Whether you are an entrepreneurial start-up or a prestigious, well-known multinational corporation/brand, we are confident we can be a game-changer for your business.

We can handle everything from the planning, design, creation, and strategic placement of your message at the perfect location. If you have an advertising message that the people of Chicagoland need to see, contact us today to learn more about how digital billboard advertising can have an enormous effect on your brand positioning and sales.